CELEBRATING ALL THINGS FLORIDA ~ Dive in with our handpicked collection of fresh, sun-kissed goods straight from the Sunshine State! Whether you’re soaking up the coast’s vibe or just dreaming of it, we’ve got everything to bring that Florida energy right to you.
New Arrival
Tailing Reds, Where the Water Meets the Grass
This Florida Redfish design is made for the quiet moments—the ones where the water lays flat, the sun hangs low, and a tail starts waving through the grass. It’s a nod to that copper-backed cruiser, moving slow and steady through the shallows, asking for a clean cast and a little patience. Whether you’re easing along the flats or posted up watching the tide move, it’s all about timing, feel, and letting it come together.
Built for long, easy days on the water, it stays comfortable from first light to last cast—on the flats, along the shoreline, or wherever the tide takes you.
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Florida Red
Regular price $32.00 USDRegular priceUnit price / perSale price $32.00 USD
The Wait Is Over
UV Sun Shirts and Tee's are in! Hurry and get yours before they are gone!
Featured products
These are the ones everyone’s stoked on! Make sure you check out all our collections for some exclusive, limited-edition drops that’ll disappear faster than a morning wave. 🌅
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Peacock Bass
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD -
Florida Red
Regular price $32.00 USDRegular priceUnit price / perSale price $32.00 USD -
Citrus Serpent Hat
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD -
Citrus Serpent Hat
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD -
Citrus Serpent Hat
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD -
Sunrise Hat - NEW LIMITED EDITION
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Sunrise Hat - NEW LIMITED EDITION
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Sunrise Hat
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Sunrise Hat
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Sunrise Hat-LIMITED EDITION
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Sunrise Hat
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD -
Sunset Hat
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
Sunset Hat
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
I Can Surf That!
Regular price $27.00 USDRegular priceUnit price / perSale price $27.00 USD -
I Can Surf That!
Regular price $29.99 USDRegular priceUnit price / perSale price $29.99 USD
Let customers speak for us
from 16 reviewsHighest Quality! Bought this one for my son, and he loves it! Will be buying more for my other adult sons. They make the best gifts! Super impressed.
Love the fit and more importantly is how soft it is. The hood is perfect and not too small. Kept me warm Thanks for the first Holiday Christmas sweatshirt I’ll wear every year!
Quality product!Quick and easy transaction.
Love the idea behind the logo. Shirt is very comfortable and fits true to size. Will be buying more from this company.
Very comfortable. Material breaths well and is lightweight.
Love this shirt. Loved so much bought this one for a gift. Highly recommend. Washes up great wears even better.
Love the softness of the material. Washed several times and still looks brand new. Can’t wait for more colors to come out. Definitely recommend these shirts.
Love love this shirt. It’s the third I purchased. But first I bought as a gift. Will definitely recommend this for all gifts Especially anyone with a connection to Florida !
Love fishing in this shirt. Protection from the hot Florida sun. Can wear it all day long without overheating.
Another great product from a great local company. Thanks FL27! Can’t wait for the next item to drop!
I love my FL27 hat...great quality and design. Can't wait to buy more products!
Just got my FL27 Sunrise hat in the mail and couldn’t wait to get it out of the box and put it on! Fit is superb and comfortable. Color is even better in person! Can’t wait to see more items from FL27!!
Absolutely love my hat! Have two already. Can’t wait to get another one. Love the Logo. Get many compliments. Would definitely encourage anyone to try this new company out!
These hats are awesome. The quality is amazing and I love the designs!!!!!
















